How to give credibility to my brand?

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A company's online image is created by the content it publishes, whether on the website, blog or any social network. The mix of these messages is what the user perceives and what helps them form an impression of what we are and what we do, therefore, whether we are trustworthy and how we could help them. A good reputation helps in generating leads and, on the contrary, if the customer's perception is negative or the value of the offer is low, conversion will be almost impossible. That is why it is very important to use optimal language and not overdo it with typical company jargon .

Each user, just like every person who walks past a shop on the street, will perceive your brand in a different way . This image is influenced by several factors, including the most visual, such as the india email list corporate identity, and also the most personal, such as their previous experience. Perhaps the user knows your brand because they were already a customer or because someone mentioned it to them in a casual conversation. In these cases, they will already have a created image of your company and will be more or less predisposed to trust the usefulness of its content.

But when they don't recognize it or unfortunately have a negative image, how can you give credibility to your content? How can you improve their perception so that they trust you with their data in exchange for an offer? How can you increase the perceived value and thus avoid possible obstacles?

One inbound marketing trick for lead generation is the bandwagon effect . We explain it along with others in the eBook "30 Genius Tips and Ideas for Lead Generation" . It's very easy to understand why it works: we like to be part of something, call it an online community or simply society. But humans often get carried away by the actions of the majority. Also in the online world.