Detailed targeting in Facebook Ads Manager
Posted: Sun Dec 22, 2024 6:31 am
Most popular pages . Don’t you also find that these are “too” popular interests and that there is a lack of affinity and relevance with your business? If you also open this tool, it is likely that you will see more or less the same results!
Don’t let it get you down! Natalie dela Vega of Madgicx has a timely list (in English) of 5 alternative ways to research your target audience’s interests (I’ve added a sixth).
1. Do a Google search with your service / product / activity that you do
How to find new customers with a Google search
Where to start to find the right interests indian mobile number to filter the audience of your ads on Facebook Ads if not from the “enemy” Google?
Think about it: what is the best tool to have a list of your biggest competitors? Google!
Here is the result of the search made for the term “create websites” (I take Swimme as an example ).
Wix is one of the best free platforms to create websites yourself. And I'll stop here... I won't show you all our other competitors!
It is no coincidence that I started with Wix as an example. Since it is very well known, in fact, it was very likely to be found as a value in the Detailed Targeting interests drop-down in the Audience box within the Facebook Ad Group tab.
Keep searching, don't stop at the first page, find as many competitors as you can. Not all of them, of course, will be popular enough to be an interest recognized by Facebook.
Also take a look at the bottom of the SERP (Google results page), the Related Searches, in fact, could be excellent research ideas.
Don’t let it get you down! Natalie dela Vega of Madgicx has a timely list (in English) of 5 alternative ways to research your target audience’s interests (I’ve added a sixth).
1. Do a Google search with your service / product / activity that you do
How to find new customers with a Google search
Where to start to find the right interests indian mobile number to filter the audience of your ads on Facebook Ads if not from the “enemy” Google?
Think about it: what is the best tool to have a list of your biggest competitors? Google!
Here is the result of the search made for the term “create websites” (I take Swimme as an example ).
Wix is one of the best free platforms to create websites yourself. And I'll stop here... I won't show you all our other competitors!
It is no coincidence that I started with Wix as an example. Since it is very well known, in fact, it was very likely to be found as a value in the Detailed Targeting interests drop-down in the Audience box within the Facebook Ad Group tab.
Keep searching, don't stop at the first page, find as many competitors as you can. Not all of them, of course, will be popular enough to be an interest recognized by Facebook.
Also take a look at the bottom of the SERP (Google results page), the Related Searches, in fact, could be excellent research ideas.