Content marketing in an unprecedented situation and its future prospects

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What content creators have been up to over the past year and how they have adapted to the unprecedented situation we have experienced as a result of COVID-19 are two of the most important questions that the Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report aims to answer .



This study, carried out by the Content egypt email list Marketing Institute and MarketingProfs , analyses the most relevant opinions, strategies and trends in B2B content marketing through a large survey of professionals specialising in this sector.



Published annually for more than a decade, this report is very relevant as a reference for knowing how content marketing is being worked on in industrial companies and what are the most recommended actions, allowing companies to make strategic decisions and plan their investment and efforts for the coming year.



This year, it has gained even more relevance by incorporating an important analytical work focused on the different actions and formulas used by content marketing teams in B2B companies to adapt to an unprecedented crisis situation due to the coronavirus . In this article, we will echo some of the most important insights that we can extract from the aforementioned report and analyze the outlook for 2021.