TikTok, in particular, presents huge opportunities for brands with its impressive number of users, engaging video formats, and suite of marketing tools. However, only 26 % of marketers currently use the platform for their campaigns.
In the hopes that this number will increase, this article dives into four effective TikTok marketing strategies that businesses can implement to increase their conversions.
TikTok Marketing Store: Effective Strategies to Put Into Practice
What is TikTok marketing?
TikTok marketing involves promoting your brand and its products or servicesto saudi arabia numbers platform’s 1 billion monthly active users . It can include tactics such as influencer marketing, TikTok ads, and viral organic content.
Creating short TikTok videos for your marketing campaign can increase brand awareness, conversions, and engagement. Businesses should use TikTok to connect with their target audience in new and engaging ways.
4 Effective Marketing Strategies on TikTok
Here are four effective TikTok marketing strategies you should implement to skyrocket your conversions in 2024:
1. Use Hashtags
Similar to Twitter and Instagram, TikTok users can use hashtags to search for videos based on specific topics, such as #booktok, #gym, or #travel.
However, the goal is to make your content visible to your target audience . It is advisable to avoid using popular and generic hashtags, as your videos will get lost among other content in the “Discover” section. Instead, it is better to have your videos stand out in less popular categories specific to your brand.
Brands that use TikTok hashtags will benefit from expanding the reach of their content, identifying their competitors, and increasing their number of followers.
2. Collaborate with influencers
The TikTok influencer industry has seen remarkable growth in recent years and is expected to reach a record global valuation of $24 billion by 2024.
Brands should consider collaborating with TikTok influencers or content creators by offering them compensation, products, or services in exchange for creating promotional content that supports their brand.
Partnering with the right influencers – those whose followers and fan base would be interested in your products or services – is essential. For example, a luggage brand might compensate a travel influencer to create and share a TikTok video about their latest four-wheeled suitcase.
However, this can be challenging, so thorough research is crucial. Also, keep in mind that influencers are categorized based on their number of followers, such as nano, micro, macro, and mega.
Brands that collaborate with TikTok influencers will benefit from brand promotion and increased credibility among their target audience.
3. Stay up to date with TikTok trends
Embracing TikTok trends – such as viral challenges, dances, memes and songs – can be a powerful marketing strategy for brands looking to connect with younger, highly engaged audiences.
To stay on top of TikTok trends, monitor your For You page or FYP and watch trending videos. Also, regularly scan the Discover page to identify trending hashtags and songs that you can integrate into your content.
Additionally, your brand could consider creating its own challenge, in the hopes that it will become a viral trend and significantly increase your brand's visibility on TikTok.
Brands that stay on top of TikTok trends will benefit from increased visibility through organic reach and demonstrate their ability to stay fresh and relatable.
4. Use full-screen vertical videos
Whenever you create ads on TikTok, make sure to produce full-screen vertical videos. This will maximize the creative space on the platform and increase the visual impact of your content.
By shooting and editing TikTok videos in a 9:16 aspect ratio, your content will appear more native to the platform and more natural for your target audience to engage with. TikTok users respond better to content that looks natural , which increases the likelihood of conversions.
Brands that use full-screen vertical videos for their ads will benefit from increased engagement and conversion rates. In fact, TikTok data suggests that videos with a 9:16 aspect ratio see a 91% increase in conversions.
To finish
TikTok is one of the most essential marketing tools in today’s social media-obsessed world, offering unparalleled opportunities for brands to connect with a wide and diverse audience. Its unique format and highly engaged user base make it a powerful platform to drive brand awareness , engagement, and conversions. While there is no quick fix to increase your conversions, these four TikTok marketing strategies will help you significantly by offering you a structured approach to leverage the platform’s features.
By implementing these strategies, you can create engaging content that resonates with your target audience, collaborate with influential creators to amplify your message, stay ahead of trends to stay relevant, and use full-screen vertical videos to maximize engagement. With consistent effort and creativity, TikTok can become the cornerstone of your digital marketing strategy , driving substantial growth and success for your brand.
Dmytro Spilka
Dmytro Spilka
Dmytro is CEO at Solvid and founder of Pridicto. His work has been published in Entrepreneur, Creative Bloq, Shopify, Zapier, Make Use Of, Mention, WordStream, and Campaign Mon