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3. Multichannel notifications

Posted: Thu Jan 23, 2025 9:07 am
by fomayof928@mowline
2. Reporting and analytics
Reporting is crucial for marketers in the era of accountability. cyprus b2b leads Putting your customer feedback into context ensures that you’re tracking relevant activities and customer phrases. The ability to conduct regular sentiment analysis is especially important to understand the impact of your marketing efforts.

When responding to hundreds (or thousands!) of reviews, a review management tool that offers various notification settings is key. Bonus points for software that provides the option of delivering notifications in real-time and across channels.

4. Integration with your CRM
Chances you or your teammates are already doing a lot of heavy lifting in your CRM. Review monitoring goes hand in hand with your pipeline and revenue tracking to create a unified hub for managing customer and prospect activity. Not to mention improve your customer care strategy.

5. Artificial intelligence and automation
Like it or not, artificial intelligence can play a crucial role in reputation management. Automating activities including sentiment analysis and social listening provides a deeper understanding of pain points and customer needs than is possible manually.

How to take your online reputation monitoring to the next level
Maintaining a strong online reputation starts with monitoring and taking action.

Social listening and review management should be top priorities for brands of all sizes. This is especially true as social media becomes the go-to place to conduct product and brand research.

With an in-depth tool that aligns with your existing martech, you can understand and analyze your brand’s reputation with confidence. If you haven’t already, test-drive Sprout Social and its suite of online reputation tools that can help.