It is necessary to keep current expenses to a minimum and spend wisely based on market conditions
Posted: Thu Jan 23, 2025 9:03 am
In times of economic crisis, there is a point in the level of investment at which a higher investment would result in a lower return, compared to the current consumer market. It is important to monitor this factor in order to maintain the optimal level of spending on advertising campaigns.
Market consolidation
The economic downturn creates a climate in which smaller brands and organisations cannot compete effectively and tend to abandon certain markets. This makes the market a much more competitive environment.
Key objectives of digital marketing during a recession
Considering the new patterns that define consumer behavior in times of economic recession, these are the key objectives of digital marketing during a recession.
A key objective in any SEO campaign during times of crisis is list of brazil cell phone number monitoring the market to make necessary adjustments to target spending segments.
3 essential analyses for managing SEO campaigns in times of economic crisis.
Below, we share three analyses that will allow you to evaluate three strategies to successfully manage SEO in times of crisis.
Consumer Confidence Analysis
It is important to analyze the level of consumer confidence because it is directly linked to the likelihood that they will spend on certain products and services. This information can be obtained at a macro level, through the Michigan Consumer Sentiment Index (MCSI) and the Consumer Confidence Index (CCI).
In digital marketing it is important to establish a Total Addressable Market (TAM), which can be defined as the total number of people who could use a product or service.
Market consolidation
The economic downturn creates a climate in which smaller brands and organisations cannot compete effectively and tend to abandon certain markets. This makes the market a much more competitive environment.
Key objectives of digital marketing during a recession
Considering the new patterns that define consumer behavior in times of economic recession, these are the key objectives of digital marketing during a recession.
A key objective in any SEO campaign during times of crisis is list of brazil cell phone number monitoring the market to make necessary adjustments to target spending segments.
3 essential analyses for managing SEO campaigns in times of economic crisis.
Below, we share three analyses that will allow you to evaluate three strategies to successfully manage SEO in times of crisis.
Consumer Confidence Analysis
It is important to analyze the level of consumer confidence because it is directly linked to the likelihood that they will spend on certain products and services. This information can be obtained at a macro level, through the Michigan Consumer Sentiment Index (MCSI) and the Consumer Confidence Index (CCI).
In digital marketing it is important to establish a Total Addressable Market (TAM), which can be defined as the total number of people who could use a product or service.