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Product Marketing Strategy in the Digital Era

Posted: Thu Jan 23, 2025 8:10 am
by anglehimu
Not only Indonesian internet users are increasing, the number of mobile devices connected to the internet has also jumped sharply to 345.3 million. With active users on social media on various platforms reaching 170 million or up 10 million from the previous period.

Moreover, the average internet user in Indonesia can spend up to 8 hours and 52 minutes accessing the internet, playing social media for around 3 hours and 14 minutes, streaming for 2 hours and 50 minutes, and spending around 1 hour and 38 minutes just reading online and offline media.

That factor makes many companies flock to digital list of tonga consumer email transformation in the businesses they run. The goal is clear, to expand their market share, and maintain their existence in the business world.

There are several digital product marketing strategies that are usually adopted by companies to establish their business in the digital market, including the following.