Ways Contact Segmentation is Achieved for Targeted Marketing
Posted: Thu Jan 23, 2025 8:05 am
There are a variety of ways to efficiently organize your audience for contact list or database segmentation. We'll share some common examples below, but it's always important to review your Key Performance Indicators (KPIs) and make sure your business goals align with your audience segments.
Below are some strategies to consider:
Buyer personas: Build buyer personas from senegal telegram number database detailed market research and first-party data. Segment your audience based on this and tailor your messaging to each buyer persona’s needs and motivations.
Lifecycle Stage: Group your contacts based on where they are in their buying journey, i.e. whether they are prospects, leads, or existing customers. Offer them tailored content and promotions to move them along the sales process.
Industry: Segment your audience based on industry or vertical, and offer content and resources tailored to their specific needs and challenges.
Intent and interest: Identify contacts interested in specific products or topics and divide them into segments. Then, send tailored messages based on the interests and choices you’ve identified.
Engagement Level: Divide your audience based on how engaged they are with marketing efforts (this is a great time to remind them about lead scoring!) Focus more on highly engaged contacts and offer rewards that inspire interaction.
Below are some strategies to consider:
Buyer personas: Build buyer personas from senegal telegram number database detailed market research and first-party data. Segment your audience based on this and tailor your messaging to each buyer persona’s needs and motivations.
Lifecycle Stage: Group your contacts based on where they are in their buying journey, i.e. whether they are prospects, leads, or existing customers. Offer them tailored content and promotions to move them along the sales process.
Industry: Segment your audience based on industry or vertical, and offer content and resources tailored to their specific needs and challenges.
Intent and interest: Identify contacts interested in specific products or topics and divide them into segments. Then, send tailored messages based on the interests and choices you’ve identified.
Engagement Level: Divide your audience based on how engaged they are with marketing efforts (this is a great time to remind them about lead scoring!) Focus more on highly engaged contacts and offer rewards that inspire interaction.