Daniil Markin, E-commerce Team Lead Performics

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To evaluate advertising campaigns, KPIs such as orders, CPO (cost of purchase), ROI (advertising return on investment) are used.

What products and categories to promote?
When a store or vendor with a large russia telegram number database product line enters the marketplace, it naturally faces the question: “Which products and categories should I give a larger advertising budget to?”

Partly, it will depend on the brand's strategy. Perhaps it will promote more popular products or higher-margin ones, or focus on products that have a chance to take a good market share in the future. And partly, it will depend on the demand on the marketplace.

You can study which products are in demand on Ozon, what is added to favorites, and what is searched for and not found, using the serviceOpen DataThis is open and free Ozon data, which is updated every month and is available to anyone.



For example, you can see what users are looking for on Ozon and not finding. This is a hint to stores about what products are in demand but are not yet available on the marketplace.