The importance of timing in email automation
Posted: Thu Jan 23, 2025 6:17 am
on the contrary. What makes a metric actionable or vanity may depend on the circumstances. If your job is to increase email open rates because they are a sign of the impact of your marketing campaigns, then it won’t be a vanity metric for you. Also, maybe the metric doesn't mean much on its own, but when you put it next to another metric, it becomes even more important. For example, if your open rates are low, it could mean your audience isn't engaging with your communications.
But if you also notice a high bounce overseas chinese in europe data rate, there might be something wrong with your inbox placement. Meanwhile, if you are a marketing manager for a SaaS platform and you report that your latest campaign generated new users as a percentage of those that were active, then the number of new registered users could be considered a vanity metric. It does make you feel good, but you can't make good business decisions without more information.
The lesson here is that you should think twice before reporting any metric. Consider whether they are actually helping you better understand your business and whether there are ways to control them. What email marketing KPIs do you focus on? These are some of the most common metrics we use, or see others using to improve their ROI. But you may find other products that are better suited for your business.
But if you also notice a high bounce overseas chinese in europe data rate, there might be something wrong with your inbox placement. Meanwhile, if you are a marketing manager for a SaaS platform and you report that your latest campaign generated new users as a percentage of those that were active, then the number of new registered users could be considered a vanity metric. It does make you feel good, but you can't make good business decisions without more information.
The lesson here is that you should think twice before reporting any metric. Consider whether they are actually helping you better understand your business and whether there are ways to control them. What email marketing KPIs do you focus on? These are some of the most common metrics we use, or see others using to improve their ROI. But you may find other products that are better suited for your business.