Creating crisis emails to maintain customer trust

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It tells your readers that their presence is important and that you noticed that they have been inactive. GenuineWe Miss YouEmail Template: This genuineWe miss youemail example from bareMinerals further makes readers feel valued by adding the phraseCan you blame us?To get the most out of this remarketing campaign Potential, bareMinerals is also offering a gift card with the discount codeMISSYOU". There’s nothing ambiguous about this win-back email.

We miss you—can you blame us?Sample win-back loan data email subject line from bareMinerals: We miss you, [name]! Body: Hey [name], our website wouldn’t be the same without you There’s sadness in the air. We miss your star style. Here’s a gift that shows we care: [Discount Coupon/Gift Card] CTA: Let’s Reunite [Website Link] IntimateWe Miss YouEmail Template: Another example of this strategy is Revolve’s win Reply to email campaigns.

This cosmetics brand, which mainly caters to female customers, uses romantic and trendy language to attract their customers by reminding them of the products that are now in stock. This works well for customers who may have been inactive for a while but might come back with a little extra bonus. A handwritten date in the upper right corner adds another personal touch. Example of aBaby's Back" win-back email with the Revolve subject line: Can we purchase [a product your company sells] for you?