Sprout’s Competitive Analysis report aggregates social data from your comparators, including impressions, engagements, sentiment and overall share of voice. You can dig deeper into specific audience feedback in the Conversation and Messages tabs.
A screenshot of Sprout Social's Competitive Analysis dashboard that demonstrates how three competitors compare in share of voice, impressions, engagements and sentiment.
We researched examples of ways real healthcare companies estonia b2b leads use social listening to increase patient satisfaction and engagement, while balancing growing needs around hiring and patient care standards. Here’s what we found:
A list of 5 ways to use social listening as a healthcare organization. The reasons listed include: guide expansion, provide audiences with relevant content, route audiences intel to the right department, track awareness campaigns and increase share of voice.
1. Guide expansion
As hospital systems and other healthcare organizations expand, real-time audience feedback gleaned from social listening empowers marketing teams to provide a strategic vision.
Florence cites a specific example of a hospital system she worked with that used customer feedback from social listening to guide expansion. “They were completely maxed out. They didn’t have large enough facilities or enough clinicians to accommodate their community, and they felt the backlash on social. Customers complained about long wait times, poor physician care and overall bad experiences. As their company increased capacity, the social team was on the front lines. They managed customer pain points and kept decision makers abreast, while using that feedback to influence expansion in a way that maintained positive brand reputation long-term.”
5 examples of social listening for healthcare in action
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