Interested in the latest email marketing statistics like the average open

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Presenting too many options can actually backfire. It’s known as the paradox of choice. In other words, less is more really rings true. Psychologist barry schwartz discusses this phenomenon in a ted video. How well does your navigation bar preform? The best way to determine how well your navbar is performing is to run a heat map or hotspot report on your emails. You’ll be able to see how many clicks each link of the navbar receives, and whether the numbers are constant or vary over time.

You also can compare those numbers to other dentist data areas of the email. If you have your statistics linked to your site, for instance with google analytics. Best would be to measure even further all the way through to kpi’s. click-through, unsubscribe, and spam complaint rates? Then check out our email marketing benchmarks report. Testing your navigation bar based on that data, in conjunction with other factors such as holiday promotions, and audience, you can decide whether you need to tweak the navbar occasionally.

As with any other element, your best bet is to test. If you conduct an a/b test using two different navbars. So as not to skew the results, keep other elements of the email the same.Email formatting might not sound like a fascinating topic at first, but it can make a huge difference in your results. Unfortunately, whether you should use plain text or html is not a straightforward yes or no answer.