The field in which you work is a crucial aspect

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This is not set in stone though. You can use emojis in your bb emails, too. However, the success of such subject lines, again, depends on your audience’s age. Since you know your audience the best, you should be able to decide if they’d welcome an emoji in their inbox or cringe at it. You can always split test your emails to be sure. We’re getting to that in a bit.

Do emojis align with your brand voice? Equally bc data taiwan important to knowing your audience is keeping your brand and its voice in mind. to consider before using emojis. For instance, it’s not the very best idea to use emoticons in your subjects if you’re a medical supply manufacturer. Think of your brand voice. Is it formal or is it friendly-professional? Apolis, a customizable bag brand, follows the latter tone of voice, so they added an emoji in their subject line: package emoji indicating free shipping in an ecommerce email subject line source for their audience, it is not uncommon to see such an emoji since emoticons are also used on their website: apolis website using emojis in their design apolis website using emojis in their design best practices for using emoticons in subject lines if your answer to the three questions above is yes, you need to remember these best practices when adding emoticons in your subject lines: never stuff emojis in your subject line a good rule of thumb is to use emojis sparingly.

Add one or two smiley faces or symbols like birchbox did in this email: single emoji in a subject line source note that birchbox did not add an extra flash symbol that brands often use to indicate a sale. They kept their subject line crisp with only one symbol to grab attention. Overusing smileys as you can see below can annoy your recipients. Multiple emojis in a single email subject line what’s more, if you pepper your emails with multiple, irrelevant emojis frequently, your audience may start seeing that as lack of professionalism.