So, even though only 90 users have seen your post with their eyes
Posted: Wed Jan 22, 2025 10:43 am
They may scroll past it 2-3 times that day. Every time an active user has the post made visible to their screen that day, it is counted as an impression. That means your count of impressions for that single post would not be 90 followers, but could actually be closer to 180-270 impressions.
This is not the case for reach. Because this post is made visible on the screen of only your 90 active followers that day, that means only 90 users are counted for reach. As a reminder, reach only counts the number of unique users a post is made visible to.
So how does engagement fit in? If the post produced 36 likes, lithuania b2b leads 7 comments and 2 shares, this is engagement! Engagement does not account for a unique user’s’ interactions but counts all total interactions even if they come from the same user more than once.
There will also be situations where the number of impressions for a piece of content is sometimes larger than your follower count or reach. Notice in the example below how there are 93 likes and five shares. Each person who sees those five shares would be included in the number of impressions. We can’t see the total number of impressions, so let’s assume those shares are higher than the total number of likes and reach. This is because each share exposes your post to a new audience, potentially leading to many more impressions.
This is not the case for reach. Because this post is made visible on the screen of only your 90 active followers that day, that means only 90 users are counted for reach. As a reminder, reach only counts the number of unique users a post is made visible to.
So how does engagement fit in? If the post produced 36 likes, lithuania b2b leads 7 comments and 2 shares, this is engagement! Engagement does not account for a unique user’s’ interactions but counts all total interactions even if they come from the same user more than once.
There will also be situations where the number of impressions for a piece of content is sometimes larger than your follower count or reach. Notice in the example below how there are 93 likes and five shares. Each person who sees those five shares would be included in the number of impressions. We can’t see the total number of impressions, so let’s assume those shares are higher than the total number of likes and reach. This is because each share exposes your post to a new audience, potentially leading to many more impressions.