When should you prepare your business's Christmas campaign?

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Christmas is one of the most special times of the year, also for businesses. The holiday season is a great opportunity for companies to increase their sales and connect with their customers in a unique way. In fact, for many businesses the largest percentage of sales for the entire year is concentrated during this season.

To make the most of all your opportunities, it is essential to plan and prepare your Christmas campaign in advance . The big question that often arises in many businesses is: when should you prepare your Christmas campaign? As an introduction, it should be noted that advance notice is crucial to success in this objective.

Christmas office decoration
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The importance of the Christmas campaign
Over the years, it has become normal to start seeing nougat vietnam phone number lead and other typical products in supermarkets even eight to six weeks before these dates. But the sole objective for the supermarket is not only to sell these products, but to generate a Christmas atmosphere so that customers are more likely to buy, since this makes it easier for them to be predisposed to a purchase.

For this reason, any business wants to prepare to sell more at Christmas , a period when people, in general, are willing to spend more money on gifts, decorations, food and entertainment.

When to prepare the Christmas campaign?
Although it may seem premature, a company's Christmas campaign should be launched well before the holidays arrive. To achieve this, it is necessary to start planning the campaign in September and keep it active until January . These four months are essential to allow marketing strategies to be gradually deployed and generate the greatest number of sales at the end of the year.

Even though planning with such a long lead time can be challenging, it is crucial to start preparing for your Christmas campaign at the end of the first semester . This is the time to design the strategy, draw up a specific marketing plan and make sure everything is ready for execution after the summer break . Preparing a detailed action schedule is essential to ensure that your Christmas campaign runs smoothly.

employees christmas office
What happens in September?
September marks the start of Christmas campaign activation . While you don’t need to dive headfirst into action, it can be the time for your brand to start getting attention from consumers. If you’re introducing a new product or service, it can be time to get the word out to the press and hold events to position the news for Christmas searches and shopping.

Key months: October, November and December
October is the time when consumers start making their wish lists, which will materialize in December. After having made noise with your brand in the previous month, October is the perfect time to promote specific products . This month is conducive to highlighting products on your website, collaborating with influencers or launching advertising campaigns on social media.

November has become a very important month because of Black Friday and Cyber ​​Monday . These two days (the last Friday and the last Monday of November, respectively) generate a significant increase in online sales. Consumers take advantage of these dates to make their first Christmas purchases, buy gifts or purchase products at lower prices than usual.

From December until the day before the Epiphany in January, all actions and preparations must bear fruit. It is important to monitor all aspects of the strategy throughout the campaign and leave some room for manoeuvre to change things in the middle of the campaign.