How to implement the Design-First approach in your project
Posted: Wed Jan 22, 2025 10:39 am
It is common to confuse programmatic advertising with display ads, but there are fundamental differences:
Process vs. Format:
Programmatic advertising: Refers to the automated process of purchasing advertising media.
Display ads: These are the format in which ads appear, such as banners, videos or interactive elements.
Platforms:
These prototypes, created with tools such as Figma, allow you crypto email list to simulate what the real interaction will be like. And the best thing: you can share them with users, stakeholders or even do quick tests to validate if you are going in the right direction.
MVPs (Minimum Viable Products): The design allows ideas to be tested quickly without committing development resources.
Complex projects: Enterprise software or SaaS with multiple user types and flows requires detailed planning to avoid future problems.
Customer-centric applications: A design focused on user experience is key for products where customer interaction and satisfaction are paramount.
Skipping this phase may seem tempting. After all, starting to code right away can give the impression of moving faster. However, this initial speed is often a mirage. Development that is not supported by a solid design tends to run into problems as it progresses. Changing flows or redesigning features late in the development process is expensive and can frustrate both developers and customers.
Display ads are typically managed within specific networks such as the Google Display Network.
Programmatic advertising uses advanced platforms such as demand-side platforms (DSPs) and supply-side platforms (SSPs), as well as ad exchanges that connect buyers and sellers of advertising space.
Programmatic advertising platforms
Programmatic platforms have evolved, incorporating advanced algorithms, artificial intelligence, and machine learning to improve their accuracy. The three main types are:
Sell-side platforms (SSPs): These allow publishers to manage their advertising inventory, set minimum prices, and select which ads to display.
Demand-side platforms (DSPs): These offer advertisers the ability to purchase advertising space on a variety of platforms.
Ad Exchanges: Act as middlemen, where SSPs and DSPs negotiate advertising placements.
Programmatic advertising costs
Process vs. Format:
Programmatic advertising: Refers to the automated process of purchasing advertising media.
Display ads: These are the format in which ads appear, such as banners, videos or interactive elements.
Platforms:
These prototypes, created with tools such as Figma, allow you crypto email list to simulate what the real interaction will be like. And the best thing: you can share them with users, stakeholders or even do quick tests to validate if you are going in the right direction.
MVPs (Minimum Viable Products): The design allows ideas to be tested quickly without committing development resources.
Complex projects: Enterprise software or SaaS with multiple user types and flows requires detailed planning to avoid future problems.
Customer-centric applications: A design focused on user experience is key for products where customer interaction and satisfaction are paramount.
Skipping this phase may seem tempting. After all, starting to code right away can give the impression of moving faster. However, this initial speed is often a mirage. Development that is not supported by a solid design tends to run into problems as it progresses. Changing flows or redesigning features late in the development process is expensive and can frustrate both developers and customers.
Display ads are typically managed within specific networks such as the Google Display Network.
Programmatic advertising uses advanced platforms such as demand-side platforms (DSPs) and supply-side platforms (SSPs), as well as ad exchanges that connect buyers and sellers of advertising space.
Programmatic advertising platforms
Programmatic platforms have evolved, incorporating advanced algorithms, artificial intelligence, and machine learning to improve their accuracy. The three main types are:
Sell-side platforms (SSPs): These allow publishers to manage their advertising inventory, set minimum prices, and select which ads to display.
Demand-side platforms (DSPs): These offer advertisers the ability to purchase advertising space on a variety of platforms.
Ad Exchanges: Act as middlemen, where SSPs and DSPs negotiate advertising placements.
Programmatic advertising costs