​​More social media campaign examples by network

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For your next campaign, think about how you can create a hashtag to gather UGC, drum up excitement and even create community amongst your audience.

4. Adidas “Originals” campaign
We love when a brand gets cinematic. The brand’s 2023 “Originals” campaign celebrates the sports celebrities and everyday people alike who embody the brand.

As a core part of this campaign, Adidas created several short belgium b2b leads films shared across their social channels, based on three of their iconic shoes: Gazelle, Superstar and Samba, which each film is named after.


They shared these films on their YouTube channel and leveraged Instagram to show previews of each film in Reels, connecting their content with the hashtags #WeGaveTheWorldAnOriginal and #AdidasOriginals.

The takeaway: We’re not saying you need to create high-production films or hire celebrities for your next campaign. But we are saying that you should tap into the storytelling angle behind your brand and product. Adidas did this beautifully, highlighting and honoring their audience, history and product in this campaign.

Like these examples, many of the most successful social media campaigns span multiple networks simultaneously—with most translating to channels outside of social. But if you’re looking to create a network-specific campaign or tailor your campaign to different network specifications, here are some helpful resources.