Here are some key recommendations:

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Place social proof in key places:
Place testimonials and reviews on high-traffic pages, such as your homepage or product pages.

For example, companies like namibia telegram database Amazon include detailed reviews right below the product descriptions.

Constantly update social proof:
The social proof you share on your networks, blog, online store or website must be recent.

Update testimonials and reviews regularly to keep content relevant.

Why do you think Airbnb updates ratings and reviews in real time for each property? Think about it!

Diversify social proof formats:
Use testimonials in different formats: text, video, and even graphics. Don't be afraid to experiment, as this is the only way you'll know what works best for your brand!

For example, Slack uses visual case studies to show how it has improved productivity for both its internal team and its customers.