How to calculate conversion rate
Posted: Wed Jan 22, 2025 9:13 am
By carrying out quantitative analysis while formulating a hypothesis, and then using qualitative analysis to investigate whether the hypothesis is correct or if there is a completely different reason, you can perform an objective and in-depth analysis. Ensure sufficient data volume For quantitative analysis, securing data from one to several months will enable accurate analysis with less bias. Qualitative data can be analyzed even with a small amount of data, but listening to the opinion of only one person can result in bias, so we recommend collecting the opinions of just a few people.
The thing to be careful of with quantitative and sweden telegram phone number list qualitative analysis is to overestimate "how things happened during that period (for that person)." In order to analyze the situation objectively, you should focus on securing the amount of data. Analyze data from multiple angles In quantitative analysis, you need to interpret the data while forming multiple hypotheses, while in qualitative analysis, you need to avoid interpreting user opinions too one-sidedly. For example, if you form a hypothesis that "the number of pageviews on the site is declining because the amount of web advertising has been reduced" and only interpret the data related to that hypothesis, you may overlook other issues.
You may have issues such as "Our search rankings have been dropping year by year, and we need to do drastic SEO," or "Our site's display speed is slow, which is having a negative impact on the number of pageviews, especially from smartphones." In quantitative analysis, try not to get hung up on one hypothesis, but to interpret the data from multiple angles. With qualitative analysis, interpretations vary depending on the analyst's knowledge, experience, background, etc. It is important for qualitative analysts to study to gain as broad a range of knowledge as possible, and to understand user opinions from multiple perspectives while keeping a grasp of industry knowledge and trends.
The thing to be careful of with quantitative and sweden telegram phone number list qualitative analysis is to overestimate "how things happened during that period (for that person)." In order to analyze the situation objectively, you should focus on securing the amount of data. Analyze data from multiple angles In quantitative analysis, you need to interpret the data while forming multiple hypotheses, while in qualitative analysis, you need to avoid interpreting user opinions too one-sidedly. For example, if you form a hypothesis that "the number of pageviews on the site is declining because the amount of web advertising has been reduced" and only interpret the data related to that hypothesis, you may overlook other issues.
You may have issues such as "Our search rankings have been dropping year by year, and we need to do drastic SEO," or "Our site's display speed is slow, which is having a negative impact on the number of pageviews, especially from smartphones." In quantitative analysis, try not to get hung up on one hypothesis, but to interpret the data from multiple angles. With qualitative analysis, interpretations vary depending on the analyst's knowledge, experience, background, etc. It is important for qualitative analysts to study to gain as broad a range of knowledge as possible, and to understand user opinions from multiple perspectives while keeping a grasp of industry knowledge and trends.