For example, Reebok aims to attract

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In the early stages of the buyer’s journey , prospects explore different brand options to choose from and decide if they want to associate with a particular business. Remember, one thing! Prospects are not your customers yet, but you must identify them in the first stage in order to effectively develop your marketing and sales strategies.



For example, Reebok aims to attract potential list of belgium fax number with higher incomes. They want to be seen as a premium brand and their products tend to be priced above the market average. Their potential customers are sports people and individuals who value a healthy, active lifestyle and can purchase their products.



Leads and Potential Customers The terms “prospect” and “potential” are often used interchangeably, but they have slightly different nuances in certain contexts. The basic difference between the two terms is willingness. This means how likely it is that a person or business wants to go through your sales process.