Should you outsource the creation of your white paper?

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The purpose of publishing a white paper is to obtain information from potential leads (potential customers) . The purpose of the white paper = acquiring lead information (Two businessmen shaking hands and talking under a row of white papers. The background to the improvement of sales data) The personal information acquired will be used for future inside sales and customer development. To achieve this, the white paper must be useful to customers and contain content that makes them want to own it.


The differences between white papers and similar eBooks singapore telegram phone number list and sales materials, as well as the benefits of using them, are explained in the article below. If you would like to know more about the benefits and uses of creating white papers other than for lead generation, please read on. Also check out this article What is a white paper? What are its purposes, benefits, and how to create one? What are the different types of white papers? It is advisable to provide different types of white papers to address users' concerns.


Mainly, the following types are possible: [Examples of types of white papers] Materials introducing your company's products and services A collection of know-how related to your company's products and industry Event reports for seminars, exhibitions, etc. Original research reports related to your products and industry Product and service implementation examples Comparison table with competitors' products and services As mentioned above, there are many types, but the important thing is to choose a white paper that suits your needs.