Audit your following using native TikTok analytics or a tool like Sprout Social to:

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Playlists: TikTok Playlists allow businesses to categorize their public videos so that viewers can watch related content in a single scroll. If you haven’t already, set up playlists that group similar posts so users can easily find what they’re looking for.
2. Conduct a TikTok follower audit for engagement and authenticity
A TikTok audit isn’t just about what you publish, it’s also austria b2b leads about who interacts with it. “We use social media tools to keep a close eye on what our audience is saying in comments and across platforms,” says Lewis. “That’s how we get a fuller picture of how people are interacting with our respective brands.”


Examine your follower growth rate: Monitor how your account is growing month-over-month. If you’re seeing healthy, steady growth then you may want to consider making TikTok a bigger priority.
Weed out fake TikTok followers: Bot accounts plague every social media platform, including TikTok. If you leave them unchecked, they can skew your engagement rate for the worse.
Identify influencers engaging with your content: Look for the emerging and established creators lurking within your follower list. These are warm leads for future creator partnerships.
This effort can yield just as many findings as your content audit. It certainly did for Lewis. “One of the biggest lessons that we took away from our audit is to lean more heavily on our community of creators, whether they’re larger accounts, customers or store team accounts. They showcase our clothes in a really engaging way.”

3. Evaluate your publishing strategy with a TikTok content audit
The secret to collecting juicier insights with your TikTok content audit? Start quantitative, then go qualitative.

“I looked at our top fifty highest performing videos from 2023, based on views and engagements,” explains Lewis. “I also pulled our fifty lowest-performing videos. Then, I went post-by-post and listed the content format, the focus of the video and what kind of sound we used.”