Key ranking factors in Yandex

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However, thanks to many years of practice in promoting various sites, analyzing search results and conducting various experiments, optimizers have nevertheless identified a list of constant factors that are accurately taken into account by algorithms. They can be divided into 5 groups:

domain - age and level of the domain, inclusion of the key query in the name, history;
commercial - presence of contact hungary telegram database information, delivery and payment information, availability of price lists;
textual - the presence and content of meta tags, the volume of text on the landing page, its uniqueness and quality, key phrases and other factors;
reference - number, age, weight and anchors of external links;
behavioral - average visit duration, number of views per session, return rate, bounce rate, snippet CTR in search results, and other metrics that describe user behavior on the site.
From time to time the importance of one or another factor increases or decreases, but they all matter.



However, dependence on changing search algorithms often becomes the reason for skepticism about SEO. Effective methods of search engine promotion become obsolete, new ones appear that are inaccessible to the general public. Even specialists often do not have time to master them, the quality of services decreases, rumors spread that SEO does not help.

What should those who try to optimize a site on their own do without involving specialized specialists? And what should SEO specialists always keep in mind so that their actions are appropriate in any circumstances?

In other words, is it possible to build a strategy that is not dependent on search algorithms?