About purple cows and unique selling proposition

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The times when the role of corporate identity was not very high are gone. Serious business carefully approaches the clear definition of the company's goals and strategy, strives to develop its own philosophy and pays great attention to the formation of corporate style.

If you have decided to thoroughly and competently package your business, then you need to create your own brand book, which will reflect both the face of your company and its internal content.How can a business become visible online?
In the fight for customers, you need to china telegram number database constantly think about how to withstand competition in your niche. It is absolutely obvious that for this, any company must have competitive advantages that would distinguish it from others. It would seem that everything is simple: show a potential client the differences of the product and the benefits of using it, and he will place an order. But how to find these unique differences? And how to most effectively demonstrate their benefits? Today we will talk about the principles of building a unique selling proposition.


The only way to spread the word about an idea is to make it exceptional. As American marketing guru Seth Godin, who, by the way, was awarded the Momentum Award for his significant contribution to the development of the Internet industry and worked as vice president of marketing at Yahoo!, says, you need to be the purple cow in the herd.