Analyze the information
Posted: Sun Dec 22, 2024 5:55 am
Process organization
Once all the information has been collected to do competitive intelligence, there is another job to do: managing the flow in an organized, streamlined, effective way. Eliminating what is not needed and gathering the data based on categories, objectives and flows. Our data analysis work has just begun.
Let's get to the heart of data analysis: once the numbers malaysian business email list have been collected and organized, we proceed with the operations necessary to transform aseptic figures into strategic information to bring to the decision table. Before tackling this phase, it is important to use simple and intuitive metrics.
An example of competitive intelligence? Look at Google Analytics and consider tracking traffic through fine-grained segmentation between organic search, social media, referrals, and email.
So you can optimize traffic from Facebook, LinkedIn, Twitter, Instagram. The same can be done with web conversations of customers and competitors, press coverage and other internal and external data sources.
Share Smartly
The competitive intelligence process continues with careful work of presenting data in one place, cleaned of background noise and organized in a way that clarifies all the information useful to the client and other team members. This means comparing and extracting valuable information.

On this front, for example, you can use a very powerful tool that is Looker Studio . Using such a tool in your data storytelling work allows you to automate a series of processes and, at the same time, improve your internal competitive intelligence work .
Define the goals
Competitive intelligence activity continues and moves towards a higher goal: to exploit data to make useful decisions and not just to collect numbers and information to present to the customer.
Once all the information has been collected to do competitive intelligence, there is another job to do: managing the flow in an organized, streamlined, effective way. Eliminating what is not needed and gathering the data based on categories, objectives and flows. Our data analysis work has just begun.
Let's get to the heart of data analysis: once the numbers malaysian business email list have been collected and organized, we proceed with the operations necessary to transform aseptic figures into strategic information to bring to the decision table. Before tackling this phase, it is important to use simple and intuitive metrics.
An example of competitive intelligence? Look at Google Analytics and consider tracking traffic through fine-grained segmentation between organic search, social media, referrals, and email.
So you can optimize traffic from Facebook, LinkedIn, Twitter, Instagram. The same can be done with web conversations of customers and competitors, press coverage and other internal and external data sources.
Share Smartly
The competitive intelligence process continues with careful work of presenting data in one place, cleaned of background noise and organized in a way that clarifies all the information useful to the client and other team members. This means comparing and extracting valuable information.

On this front, for example, you can use a very powerful tool that is Looker Studio . Using such a tool in your data storytelling work allows you to automate a series of processes and, at the same time, improve your internal competitive intelligence work .
Define the goals
Competitive intelligence activity continues and moves towards a higher goal: to exploit data to make useful decisions and not just to collect numbers and information to present to the customer.