Moved to mega-clustering by
Posted: Wed Jan 22, 2025 6:30 am
Competition in search with Yandex projects has increased.
Yandex discriminates against other services in search
But we still retain traffic from 2017 to 2023
Search traffic of online shoe store
What we did to retain traffic:
flowers;
material;
age, etc.
Mega-clustering of online shoe store
2. Product categories have been bc data taiwan phone number for the new clusters.
Fighting marketplaces is fighting windmills
Since November 2022, Wildberries cards have been pouring traffic.
Advertising cards on Wildberries
Features of advertising on the marketplace:
1. There is no Metrica on Wildberries. We cannot train the algorithm on conversions.
2. Use the Maximum Clicks strategy. To optimize the cost per click, we clean queries almost daily.
Advertising cards on Wildberries. Mid-frequency queries
3. The goal is to bring more traffic to the cards, so we use mid-frequency queries. We don’t take high-frequency ones, because they may not be targeted, and the click price is very high. There is little demand for low-frequency ones, which means little traffic. You can “catch” the “Few impressions” status.
4. Shoes are a seasonal product, creatives need to be updated constantly. Every month we disable old cards and add new ones.
"We prepare the sleigh in the summer and the cart in the winter."
As a result:
CTR for search is 17%.
CTR in YAN is 2%.
Subscribe to the telegram channel "Promo Expert" with Evgeniy Letov
Sharing experiences in online advertising
We show cases
We have fun through memes
We publish free instructions for self-promotion
We inform about webinars, seminars, conferences
Subscribe to the channel
Evgeny Letov,
founder of the Promo Expert agency
Traffic growth over 11 years ×6
1 place in search for the query shoe online store
Over 11 years, we have increased traffic from search engines by ×6.
Online Shoe Store Traffic Growth Over 11 Years
"The topic is highly competitive. In the search results: Lamoda, Ozon, Rendez-Vous. Aggregators take away a lot of traffic.
And the Robek site is local, but we fight with all our might. In 11 years on the site, we have done everything possible."
Daria Likhacheva, Head of SEO Department at Promo Expert
Yandex discriminates against other services in search
But we still retain traffic from 2017 to 2023
Search traffic of online shoe store
What we did to retain traffic:
flowers;
material;
age, etc.
Mega-clustering of online shoe store
2. Product categories have been bc data taiwan phone number for the new clusters.
Fighting marketplaces is fighting windmills
Since November 2022, Wildberries cards have been pouring traffic.
Advertising cards on Wildberries
Features of advertising on the marketplace:
1. There is no Metrica on Wildberries. We cannot train the algorithm on conversions.
2. Use the Maximum Clicks strategy. To optimize the cost per click, we clean queries almost daily.
Advertising cards on Wildberries. Mid-frequency queries
3. The goal is to bring more traffic to the cards, so we use mid-frequency queries. We don’t take high-frequency ones, because they may not be targeted, and the click price is very high. There is little demand for low-frequency ones, which means little traffic. You can “catch” the “Few impressions” status.
4. Shoes are a seasonal product, creatives need to be updated constantly. Every month we disable old cards and add new ones.
"We prepare the sleigh in the summer and the cart in the winter."
As a result:
CTR for search is 17%.
CTR in YAN is 2%.
Subscribe to the telegram channel "Promo Expert" with Evgeniy Letov
Sharing experiences in online advertising
We show cases
We have fun through memes
We publish free instructions for self-promotion
We inform about webinars, seminars, conferences
Subscribe to the channel
Evgeny Letov,
founder of the Promo Expert agency
Traffic growth over 11 years ×6
1 place in search for the query shoe online store
Over 11 years, we have increased traffic from search engines by ×6.
Online Shoe Store Traffic Growth Over 11 Years
"The topic is highly competitive. In the search results: Lamoda, Ozon, Rendez-Vous. Aggregators take away a lot of traffic.
And the Robek site is local, but we fight with all our might. In 11 years on the site, we have done everything possible."
Daria Likhacheva, Head of SEO Department at Promo Expert