5. The average user spends over 28 hours on the YouTube app
Posted: Wed Jan 22, 2025 6:01 am
Based on the Digital 2024 report, worldwide users spend an average of belgium business email list 28 hours and 5 minutes on the YouTube mobile app. While this data is only for Android users, it speaks volumes about the growing use of YouTube among mobile users.
YouTube audience and demographics statistics
Looking into YouTube stats on audience and demographics can help you understand who is using the platform. This gives you an idea whether the platform is ideal for reaching your target audience.
6. YouTube users skew male
Roughly 54.4% of YouTube users are men and 45.6% are women. (There’s no data on other genders available at this time.)
7. The largest age group using YouTube is between ages 25 and 34
Users aged between 25 and 34 account for 21.3% of YouTube’s user base, making them the largest age group to use the platform. The second largest age group is between ages 35 and 44. Additionally, YouTube is popular among young adults aged between 18 and 24, with this group making up 15.5% of the platform’s user base.
bar graph showing age group distribution of youtube age demographics
8. India has the largest YouTube audience, followed by the United States and Brazil
There are approximately 462 million active YouTube users in India, making it the network’s largest audience by country. The United States comes next with 239 million users while 144 million users are from Brazil.
A high user count doesn’t necessarily translate to higher traffic. In fact, the U.S. contributes the most YouTube traffic (21.93%) compared to other countries. In comparison, India, in second position, contributes to just 8.11% of the platform’s traffic.
YouTube audience and demographics statistics
Looking into YouTube stats on audience and demographics can help you understand who is using the platform. This gives you an idea whether the platform is ideal for reaching your target audience.
6. YouTube users skew male
Roughly 54.4% of YouTube users are men and 45.6% are women. (There’s no data on other genders available at this time.)
7. The largest age group using YouTube is between ages 25 and 34
Users aged between 25 and 34 account for 21.3% of YouTube’s user base, making them the largest age group to use the platform. The second largest age group is between ages 35 and 44. Additionally, YouTube is popular among young adults aged between 18 and 24, with this group making up 15.5% of the platform’s user base.
bar graph showing age group distribution of youtube age demographics
8. India has the largest YouTube audience, followed by the United States and Brazil
There are approximately 462 million active YouTube users in India, making it the network’s largest audience by country. The United States comes next with 239 million users while 144 million users are from Brazil.
A high user count doesn’t necessarily translate to higher traffic. In fact, the U.S. contributes the most YouTube traffic (21.93%) compared to other countries. In comparison, India, in second position, contributes to just 8.11% of the platform’s traffic.