Psychological tricks that will help you sell more
Posted: Wed Jan 22, 2025 5:55 am
You have all kinds of resources to improve your sales, from courses to improve your skills to digital tools to boost your business . In this post we reveal 10 psychological tricks that will help you sell more .
10 psychological tricks to sell more
Just as we have talked about how to use online consumer psychology to increase your sales, today you will learn some of the best psychological tricks to sell more .
Strategies to increase sales
You may also be interested in: How to make a good sales pitch to attract more clients
In this sense, we are not talking about manipulation (i.e. deceiving your customers for your benefit), but about persuasion . With these tricks, you will get your customers to choose you over your competition .
Surprise your customers
A basic resource is to appeal to emotions and to do this, there is south africa phone number lead nothing like surprising your customers with something unexpected. For example, improve the product without prior notice or offer an extra gift with the purchase. The key is that it is a surprise, not that the gift is included in a promotion.
This is one of the basics of psychology when selling a product: you lose a little bit of profit with the gift, but it is still profitable. In addition, this psychological trick will generate a call effect among other potential customers.
Urgency and scarcity
It is in our nature to act when we sense urgency or shortage , so limiting the purchase of a product can help you improve your sales volume.
A good example is Nintendo. With the Pokémon boom, the company made a surprising decision: plush toys of the most sought-after creatures would be sold in very small batches. The units flew off the shelves as soon as they arrived. Try to adapt this format to your business; for example, you can simply offer a discount for a limited time.
Use psychological prices
The way prices are presented affects the perception of value , so be sure to use psychological pricing to your advantage.
Opinions always help
People tend to trust others in situations of doubt, so getting other users who have purchased your product or service to offer good opinions about it is a perfect resource to boost your sales. User Generated Content can be very beneficial.
Curiosity closes future sales
active listening in sales
You may also be interested in: Types of consumers to consider in your business
Customer curiosity is a great psychological resource for selling more . Therefore, announce upcoming releases without revealing all the details to spark interest.
This resource is widely used in the technology sector: for example, companies such as Xiaomi show some of the capabilities and characteristics of future products they are going to present.
Make things easy
Simplification is key to selling more, so make it easy for your customers . If they don't understand something, explain it in detail so they have all the information.
Offers free samples
Giving away something of value , such as small samples, helps induce the purchase of the product . It is proven to be a resource that works, so apply it to your business.
Stimulates the senses
The cinema smells like popcorn and department stores have a pleasant aroma: it is not by chance. Stimulating the sense of smell or any other sense helps improve the customer experience , as they will unconsciously spend more time in the store. If you learn about olfactory marketing , auditory marketing or color psychology , your sales will increase.
10 psychological tricks to sell more
Just as we have talked about how to use online consumer psychology to increase your sales, today you will learn some of the best psychological tricks to sell more .
Strategies to increase sales
You may also be interested in: How to make a good sales pitch to attract more clients
In this sense, we are not talking about manipulation (i.e. deceiving your customers for your benefit), but about persuasion . With these tricks, you will get your customers to choose you over your competition .
Surprise your customers
A basic resource is to appeal to emotions and to do this, there is south africa phone number lead nothing like surprising your customers with something unexpected. For example, improve the product without prior notice or offer an extra gift with the purchase. The key is that it is a surprise, not that the gift is included in a promotion.
This is one of the basics of psychology when selling a product: you lose a little bit of profit with the gift, but it is still profitable. In addition, this psychological trick will generate a call effect among other potential customers.
Urgency and scarcity
It is in our nature to act when we sense urgency or shortage , so limiting the purchase of a product can help you improve your sales volume.
A good example is Nintendo. With the Pokémon boom, the company made a surprising decision: plush toys of the most sought-after creatures would be sold in very small batches. The units flew off the shelves as soon as they arrived. Try to adapt this format to your business; for example, you can simply offer a discount for a limited time.
Use psychological prices
The way prices are presented affects the perception of value , so be sure to use psychological pricing to your advantage.
Opinions always help
People tend to trust others in situations of doubt, so getting other users who have purchased your product or service to offer good opinions about it is a perfect resource to boost your sales. User Generated Content can be very beneficial.
Curiosity closes future sales
active listening in sales
You may also be interested in: Types of consumers to consider in your business
Customer curiosity is a great psychological resource for selling more . Therefore, announce upcoming releases without revealing all the details to spark interest.
This resource is widely used in the technology sector: for example, companies such as Xiaomi show some of the capabilities and characteristics of future products they are going to present.
Make things easy
Simplification is key to selling more, so make it easy for your customers . If they don't understand something, explain it in detail so they have all the information.
Offers free samples
Giving away something of value , such as small samples, helps induce the purchase of the product . It is proven to be a resource that works, so apply it to your business.
Stimulates the senses
The cinema smells like popcorn and department stores have a pleasant aroma: it is not by chance. Stimulating the sense of smell or any other sense helps improve the customer experience , as they will unconsciously spend more time in the store. If you learn about olfactory marketing , auditory marketing or color psychology , your sales will increase.