2. Choose metrics and KPIs to track for benchmarking
Posted: Wed Jan 22, 2025 5:48 am
When you have this list, create a SWOT analysis to look at the Strength, Weaknesses, Opportunity and Threats between you and your competitors.
Quantitative social media metrics help you benchmark your performance against competitors and also identify areas of improvement for your campaigns. These quantifiable insights allow you to look for patterns and track progress.
While you can measure click-throughs, engagement rate british indian ocean territory b2b leads and ad buys from your posts, this data may not be readily available from your competitors. Focus on metrics that you can spot in the wild such as:
Interactions
Post volume
Keywords and hashtags
It’s also helpful to ask critical questions during your analysis such as:
Are they gaining more followers?
How much engagement are they getting on their posts?
How often do they post on social media? Biweekly, everyday or once in a blue moon?
What time and days do they post? Just weekdays or weekends too?
What hashtags do they use? Are they sticking to one or do they experiment with these?
Asking these questions and tracking the answers gives you a clearer picture of their strategy. It also helps unearth potential opportunities for your brand to stand out.
Quantitative social media metrics help you benchmark your performance against competitors and also identify areas of improvement for your campaigns. These quantifiable insights allow you to look for patterns and track progress.
While you can measure click-throughs, engagement rate british indian ocean territory b2b leads and ad buys from your posts, this data may not be readily available from your competitors. Focus on metrics that you can spot in the wild such as:
Interactions
Post volume
Keywords and hashtags
It’s also helpful to ask critical questions during your analysis such as:
Are they gaining more followers?
How much engagement are they getting on their posts?
How often do they post on social media? Biweekly, everyday or once in a blue moon?
What time and days do they post? Just weekdays or weekends too?
What hashtags do they use? Are they sticking to one or do they experiment with these?
Asking these questions and tracking the answers gives you a clearer picture of their strategy. It also helps unearth potential opportunities for your brand to stand out.