Minimum text on the banner
Posted: Wed Jan 22, 2025 5:42 am
The system will automatically create all possible ad formats for different placements.
The algorithm will show each user a unique ad that the person responds to best: a picture with a short text, a video, etc.
Creative formats for different platforms
6. Create advertising creatives
Creative — an advertisement. For example, text and banner, video, text and video, banner with a button, etc.
Use common sense and follow VKontakte's rules for advertising:
Clarity
At first glance at the banner, a person should understand what is being offered to him.
Readability
The banner text should be easy to read. Use simple fonts without squiggles and curves. Remember, most users will see the ad in a mobile app, so do not use small fonts.
Readable and Unreadable Text in Advertising Creatives
Brightness and visibility
Creativity should attract attention. To do this, use contrasting colors.
Lack of contrast in advertising creative. Text merges with the image
Don't overload the banner with text. According to VK bc data china phone number rules, text should not take up more than 20% of the image area. Check here .
Target action
A person must understand what needs to be done and what the result will be:
Find out more on the website
Sign up for the master class
Ask a question, etc.
Write the target action in the ad text or select the appropriate button. Strengthen the target action with a promotion or special offer.
Banner without button
According to VKontakte rules, you cannot draw a button on a banner or add text or an image with a call to click, including the “hand” or “arrow” emoji.
The algorithm will show each user a unique ad that the person responds to best: a picture with a short text, a video, etc.
Creative formats for different platforms
6. Create advertising creatives
Creative — an advertisement. For example, text and banner, video, text and video, banner with a button, etc.
Use common sense and follow VKontakte's rules for advertising:
Clarity
At first glance at the banner, a person should understand what is being offered to him.
Readability
The banner text should be easy to read. Use simple fonts without squiggles and curves. Remember, most users will see the ad in a mobile app, so do not use small fonts.
Readable and Unreadable Text in Advertising Creatives
Brightness and visibility
Creativity should attract attention. To do this, use contrasting colors.
Lack of contrast in advertising creative. Text merges with the image
Don't overload the banner with text. According to VK bc data china phone number rules, text should not take up more than 20% of the image area. Check here .
Target action
A person must understand what needs to be done and what the result will be:
Find out more on the website
Sign up for the master class
Ask a question, etc.
Write the target action in the ad text or select the appropriate button. Strengthen the target action with a promotion or special offer.
Banner without button
According to VKontakte rules, you cannot draw a button on a banner or add text or an image with a call to click, including the “hand” or “arrow” emoji.