An example?

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The themes on which Nike's communication strategy is based in this campaign are: Joy Inspiration Resilience Discovery Here's what to communicate on social media. There's no point in publishing your products if you can't communicate their value first. There's no point in creating a social media strategy if you don't know how to be close to people In the past, we have collected, in other articles on this blog, some advice on how to start doing digital marketing , on how to advertise on Facebook , and on how to use the decoy effect to push people to buy online. The news I want to give you is that you can also create the best social media strategy in the world, but if you don't know how to communicate on social media to be close to people, it's all useless.


Last year, Nike changed its slogan to “ For once, Don't Do It ” in support of the Black Lives Matter movement. It created a video that was even shared on competitor Adidas' Twitter account: Together indian email list is how we move forward. Together is how we make change. When a situation like this arises, put your social media strategy aside. You don't have to be afraid of making mistakes: communicating on social media by transmitting the values ​​you believe in and being close to people is without a doubt what makes you human. What if, at a time when the whole world was wondering about the problem of racism, Nike had launched a campaign for a new shoe model? It is very important to have your own social media strategy, but it is essential to use social media to be close to people.




Show your human side and put your editorial plan aside for a moment. Don't be afraid to take a stand if you're fighting for what you believe in, for the values ​​your brand has always supported and defended. Speaking of Twitter, if you haven’t already, use social media sharing buttons to drive organic traffic from Facebook, LinkedIn, Twitter, and Pinterest to your website. The To Do List for the Social Media Manager cardiomarketing book If you like the communication strategy that aims to speak to people's hearts then you might be interested in the book " Cardiomarketing. Finding customers is not enough: conquer their hearts by building happy, lasting and profitable relationships " by Patrizia Menchiari.