Are your ads suffering from keyword cannibalization?
Posted: Sun Dec 22, 2024 5:50 am
It may be the case that your PPC campaigns are cannibalizing each other, meaning your ads are competing with each other.
These are the most common ways this happens:
Geo-segmented overlap
When setting up geotargeted campaigns, make sure you don't inadvertently overlap them.
Otherwise, you'll be bidding on common placements with different ad groups.
It can easily happen if you are using radio targeting, and you need to be carefu philippines number list l when approaching it to avoid cannibalization.
Multiple campaigns triggered by the same keyword
Unless you monitor your paid campaigns closely, you may find that you have multiple campaigns running for the same keyword, often as a result of different match types.
When this happens, you may find that your ads are cannibalizing each other, causing internal competition and causing your bids to become artificially inflated.
You can learn more about how to prevent keyword cannibalization and perform an audit to fix these issues in this installment of Weekly Wisdom with Joel Bondorowsky , and use our PPC Keyword Tool to cross-post negative keywords and prevent competition and cannibalization between your own ads.
Solving keyword cannibalization problems can bring significant gains
Keyword cannibalization is a common problem in SEO, don't forget it.
However, despite this, it remains an area that continually causes confusion and prevents many websites from functioning as well as they should.
By taking a process-based approach to finding and fixing cannibalization issues, you can make it the key to a regular audit of your site, as well as put steps in place to prevent these issues from happening again.
Larger sites that accumulate a lot of content over time are more prone to cannibalization problems, but no site is immune.
Do yourself a favor and run a keyword cannibalization audit on your site and there's a good chance you'll find opportunities to boost your campaign performance.
These are the most common ways this happens:
Geo-segmented overlap
When setting up geotargeted campaigns, make sure you don't inadvertently overlap them.
Otherwise, you'll be bidding on common placements with different ad groups.
It can easily happen if you are using radio targeting, and you need to be carefu philippines number list l when approaching it to avoid cannibalization.
Multiple campaigns triggered by the same keyword
Unless you monitor your paid campaigns closely, you may find that you have multiple campaigns running for the same keyword, often as a result of different match types.
When this happens, you may find that your ads are cannibalizing each other, causing internal competition and causing your bids to become artificially inflated.
You can learn more about how to prevent keyword cannibalization and perform an audit to fix these issues in this installment of Weekly Wisdom with Joel Bondorowsky , and use our PPC Keyword Tool to cross-post negative keywords and prevent competition and cannibalization between your own ads.
Solving keyword cannibalization problems can bring significant gains
Keyword cannibalization is a common problem in SEO, don't forget it.
However, despite this, it remains an area that continually causes confusion and prevents many websites from functioning as well as they should.
By taking a process-based approach to finding and fixing cannibalization issues, you can make it the key to a regular audit of your site, as well as put steps in place to prevent these issues from happening again.
Larger sites that accumulate a lot of content over time are more prone to cannibalization problems, but no site is immune.
Do yourself a favor and run a keyword cannibalization audit on your site and there's a good chance you'll find opportunities to boost your campaign performance.