3 essential digital marketing tools: Chatbots, eCommerce and automation
Posted: Wed Jan 22, 2025 5:00 am
The red carpet is rolled out ready to make way for the 3 great digital marketing tools consecrated during the pandemic: chatbots , eCommerce and automation .
Although these are tools that were already known, some companies had to incorporate them suddenly and adopt them permanently for their business to prosper.
Today we are going to talk to you about these 3 great digital marketing tools that arrived with the pandemic and are here to stay.
What are the tools for digital marketing?
Consumer behavior has changed dramatically. In different regions of Latin America, eCommerce accounted for a majority of sales, and this was possible thanks to automation processes and ever-faithful chatbots , providing a better user experience.
That's why these three have become the most prominent Vietnam Phone Number Lead digital marketing tools . Let's find out in detail what they can offer your business.
Chatbots : Let's have this conversation
As we said before, the pandemic introduced two new characteristics to consumer behavior: intolerance and distrust. Conversational marketing is the perfect tool to “soften” these emotions and achieve conversion.
That is why chatbots (increasingly more genuine, intuitive and human) are the ideal channel to deploy solid and effective conversations with potential customers.
A chatbot automatically improves a user's experience in an eCommerce store , as they will arrive with questions and leave with answers (in addition to the product they choose to purchase).
And how important is this for an online store? Well…
According to data extracted by El Economista from Tiendanube 's Annual eCommerce Report , during 2021 global e-commerce increased its revenue by 16.8%.
Online sales in Latin America are expected to grow by 31% by 2025.
In Argentina, total e-commerce sales doubled in 2021.
These are just a few figures to help you understand the importance of integrating a chatbot into your online store.
Because if you thought that just having an eCommerce was enough, you are wrong. There is no point in having an eCommerce platform if it is not optimized and does not provide an excellent user experience.
When we talk about UX (user experience), aspects such as speed, quality of response and practicality are key. Simply, waiting is not an option. Precisely, the chatbot comes to guarantee that immediacy that users so desire.
chatbots-ecommerce-automation
Automation: wasting time is no longer an option
Another essential digital marketing tool for 2022 is automation. Thanks to artificial intelligence , many processes do not require human and manual intervention.
Instead of answering messages one by one and noting down each customer's query, you could have a system that sets up automatic responses and evolves based on customer demand. Someone else would do that work for you!
No, it won't be a robot that takes over and dilutes the essence of your business. You will be able to decide many things regarding these automatic processes and their operation. In fact, you will be able to decide everything .
Although these are tools that were already known, some companies had to incorporate them suddenly and adopt them permanently for their business to prosper.
Today we are going to talk to you about these 3 great digital marketing tools that arrived with the pandemic and are here to stay.
What are the tools for digital marketing?
Consumer behavior has changed dramatically. In different regions of Latin America, eCommerce accounted for a majority of sales, and this was possible thanks to automation processes and ever-faithful chatbots , providing a better user experience.
That's why these three have become the most prominent Vietnam Phone Number Lead digital marketing tools . Let's find out in detail what they can offer your business.
Chatbots : Let's have this conversation
As we said before, the pandemic introduced two new characteristics to consumer behavior: intolerance and distrust. Conversational marketing is the perfect tool to “soften” these emotions and achieve conversion.
That is why chatbots (increasingly more genuine, intuitive and human) are the ideal channel to deploy solid and effective conversations with potential customers.
A chatbot automatically improves a user's experience in an eCommerce store , as they will arrive with questions and leave with answers (in addition to the product they choose to purchase).
And how important is this for an online store? Well…
According to data extracted by El Economista from Tiendanube 's Annual eCommerce Report , during 2021 global e-commerce increased its revenue by 16.8%.
Online sales in Latin America are expected to grow by 31% by 2025.
In Argentina, total e-commerce sales doubled in 2021.
These are just a few figures to help you understand the importance of integrating a chatbot into your online store.
Because if you thought that just having an eCommerce was enough, you are wrong. There is no point in having an eCommerce platform if it is not optimized and does not provide an excellent user experience.
When we talk about UX (user experience), aspects such as speed, quality of response and practicality are key. Simply, waiting is not an option. Precisely, the chatbot comes to guarantee that immediacy that users so desire.
chatbots-ecommerce-automation
Automation: wasting time is no longer an option
Another essential digital marketing tool for 2022 is automation. Thanks to artificial intelligence , many processes do not require human and manual intervention.
Instead of answering messages one by one and noting down each customer's query, you could have a system that sets up automatic responses and evolves based on customer demand. Someone else would do that work for you!
No, it won't be a robot that takes over and dilutes the essence of your business. You will be able to decide many things regarding these automatic processes and their operation. In fact, you will be able to decide everything .