BDR (New Business Development) Inside Sales

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Thinking about the four Ps as a "Quarantine"
The "four Ps" that make up 4P analysis are interrelated and need to be considered together.

For example, from the perspective of the Product, let's consider the case of selling a book with the product characteristics of "a thick, expensive philosophy book for researchers." A likely candidate for the Place would not be a bookstore in a train station where business people are hustling to and fro, but a bookstore near a university that is popular with experts.

The 4Ps are interconnected to form a series of flows so that turkey telegram phone number list the target user group that matches the characteristics and price of the product or service can be derived, and the sales channels and appropriate promotional methods that are frequently used by the target user group can be determined. When conducting a 4P analysis, be sure to reflect on whether you are thinking about each element separately.

Service industries should conduct a "7P analysis" by adding the "3 Ps"
In order to make 4P analysis applicable to the service industry, the "7P analysis," which adds the following "3 Ps," is becoming more common.

If your company is planning to launch a service, be sure to analyze the three Ps as well.

People or Personal
"People" refers to all people involved in the service.