5 Ways for Small Businesses to Spend Less on Instagram Marketing
Posted: Wed Jan 22, 2025 4:51 am
Having an Instagram presence isn’t enough to achieve your business goals. Running an effective Instagram marketing strategy includes many aspects (analysis, targeting, writing captions, content creation and curation, communication with fans, providing customer support, etc.) and it’s nearly impossible to do all of these things on a good level unless you have a social media marketing agency or the right social media tools.
While hiring a digital agency can be expensive, there’s a great variety of tools to automate some social media marketing processes and make your life easier. No matter how experienced at social media management you are, it’s more likely you’ve heard about popular tools like Buffer, Hootsuite, or Sprout Social. With these tools, you can get amazing features, but when it comes to choosing social media software, the total price is the second factor that affects the purchase decision:
2_smm tools
The good news? There’s a great variety of social media tools that help you simplify Instagram france phone number resource marketing without investing much budget:
Content creation: Browse DepositPhotos to find relevant stock images or use free design tools to create eye-catching images for Instagram
Social media management: Find an affordable Buffer alternative
Social media analytics: Understand built-in analytics and measure social media reporting
Believe it or not, social media tools help both big and small brands optimize social media marketing processes, and therefore save time and money. If you’re just starting on Instagram, you can consult your partners or friends to ask them for cost-effective alternatives.
2. Hire a Freelance Moderator
Today, 95% of people follow at least one company on social media as it’s easier for customers to contact brands and express their thoughts without being interrupted. What is more, there are many ways to contact a brand: direct messages, profile tags, comments. Thus, brands need to provide customer service on social media. People want to get heard on Instagram; just take a look at an example from Coloring Notebook:
While hiring a digital agency can be expensive, there’s a great variety of tools to automate some social media marketing processes and make your life easier. No matter how experienced at social media management you are, it’s more likely you’ve heard about popular tools like Buffer, Hootsuite, or Sprout Social. With these tools, you can get amazing features, but when it comes to choosing social media software, the total price is the second factor that affects the purchase decision:
2_smm tools
The good news? There’s a great variety of social media tools that help you simplify Instagram france phone number resource marketing without investing much budget:
Content creation: Browse DepositPhotos to find relevant stock images or use free design tools to create eye-catching images for Instagram
Social media management: Find an affordable Buffer alternative
Social media analytics: Understand built-in analytics and measure social media reporting
Believe it or not, social media tools help both big and small brands optimize social media marketing processes, and therefore save time and money. If you’re just starting on Instagram, you can consult your partners or friends to ask them for cost-effective alternatives.
2. Hire a Freelance Moderator
Today, 95% of people follow at least one company on social media as it’s easier for customers to contact brands and express their thoughts without being interrupted. What is more, there are many ways to contact a brand: direct messages, profile tags, comments. Thus, brands need to provide customer service on social media. People want to get heard on Instagram; just take a look at an example from Coloring Notebook: