What does the Fractional CMO service look like in practice?
Posted: Wed Jan 22, 2025 4:41 am
Fractional CMO service shows excellent results in practice , and that is not so strange considering the advantages that this way of working offers . When we talk about running a marketing or big campaign for your business, it is always a challenge to find a person who not only understands your industry, but also has the necessary experience and expertise in creating and implementing a marketing strategy. The thing is, you may not need such a person full-time, and that's where the Fractional CMO comes into play.
What exactly is Fractional CMO?
Fractional CMO (Chief Marketing Officer) is a marketing executive who works for your company on a part-time basis. This service is a great option for companies that do not need a permanent employee in a senior position in marketing, but still need a strategic leader to help them shape their marketing strategy and oversee its implementation.
This has proven particularly useful for smaller businesses pakistan phone number lead and startups that need strategic marketing leadership but don't have the budget for a full-time CMO. On the other hand, the advantage of this concept for larger companies is seen when planning and implementing large projects like rebranding or long-term campaigns.
fractional CMO in practice
Fractional CMO in practice – what does it really look like?
But so that all this does not remain in theory, here is an example from our experience .
Our client decided to hire a Fractional CMO to help them design and implement strategic marketing programs for a period of 6 months. They opted for the option where the Fractional CMO would come to the client's offices two days a week and be part of the strategic team.
The first step was to set and present a strategy for the campaign. The Fractional CMO, together with the company's internal team, created a strategy that was presented to the management, and after the strategy was accepted, the exact teams and individuals who would participate in its implementation were determined.
During the two days a week when the Fractional CMO was at the client's office, weekly meetings were held with the various teams involved in the campaign. These meetings analyzed progress, set new tasks, and provided guidelines for further work on a weekly basis.
The client saw great progress in agreeing on a strategy and the first implementations , so after 6 months, the collaboration with Fractional CMO continued on a smaller scale. The client does not need a permanent marketing director here, but does need an experienced person in the strategic part of the business who can oversee how the strategy is implemented and propose steps for its optimization as needed.
What has proven to be the biggest benefit?
The biggest advantage of this service is that it allows businesses of all sizes to get strategic marketing guidance when they need it most. If you need to design a marketing strategy, run a campaign or solve marketing challenges, Fractional CMO may be the right solution for you.
Feel free to contact us if you have any questions, if you are not sure if this service is for you, or if you already know that you need an expert Fractional CMO to help you achieve excellent results.
What exactly is Fractional CMO?
Fractional CMO (Chief Marketing Officer) is a marketing executive who works for your company on a part-time basis. This service is a great option for companies that do not need a permanent employee in a senior position in marketing, but still need a strategic leader to help them shape their marketing strategy and oversee its implementation.
This has proven particularly useful for smaller businesses pakistan phone number lead and startups that need strategic marketing leadership but don't have the budget for a full-time CMO. On the other hand, the advantage of this concept for larger companies is seen when planning and implementing large projects like rebranding or long-term campaigns.
fractional CMO in practice
Fractional CMO in practice – what does it really look like?
But so that all this does not remain in theory, here is an example from our experience .
Our client decided to hire a Fractional CMO to help them design and implement strategic marketing programs for a period of 6 months. They opted for the option where the Fractional CMO would come to the client's offices two days a week and be part of the strategic team.
The first step was to set and present a strategy for the campaign. The Fractional CMO, together with the company's internal team, created a strategy that was presented to the management, and after the strategy was accepted, the exact teams and individuals who would participate in its implementation were determined.
During the two days a week when the Fractional CMO was at the client's office, weekly meetings were held with the various teams involved in the campaign. These meetings analyzed progress, set new tasks, and provided guidelines for further work on a weekly basis.
The client saw great progress in agreeing on a strategy and the first implementations , so after 6 months, the collaboration with Fractional CMO continued on a smaller scale. The client does not need a permanent marketing director here, but does need an experienced person in the strategic part of the business who can oversee how the strategy is implemented and propose steps for its optimization as needed.
What has proven to be the biggest benefit?
The biggest advantage of this service is that it allows businesses of all sizes to get strategic marketing guidance when they need it most. If you need to design a marketing strategy, run a campaign or solve marketing challenges, Fractional CMO may be the right solution for you.
Feel free to contact us if you have any questions, if you are not sure if this service is for you, or if you already know that you need an expert Fractional CMO to help you achieve excellent results.