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Increase conversions on your website

Posted: Sun Dec 22, 2024 5:46 am
by roseline371277
Objectives that generate interest in your product or service:

Promote your posts.
Promote your page.
Reach people who are close to your business.
Improve brand recognition.
Increase reach.
 

Consideration.

Goals that make people start thinking about your business and look for more information about it:

Send people to a destination on or off Facebook.
Increase your app installs.
Increase attendance at your event.
Get video views.
Get prospects for your business.


 

Conversion.

Objectives that encourage people interested in your indonesia email database business to buy or use your product or service:

Increase engagement with your app.
Make people want and claim your offer.
Promote a product or catalogue.
Getting people to visit your stores.
 

Step 4: Define your audience and budget

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It's all about personalizing your target audience.

This step is extremely crucial to the success of your Facebook Ads campaigns. Your ad audience can be customized based on the following demographics:

 



 

Places: Starting with a country, state, city, zip code, or address.
Age.
Gender.
Languages.
Interests: Facebook looks at a person's interests, activities, pages they like, etc.
Behaviors: Things like purchasing behavior and intent, as well as device usage.
Connections.
 

But how is the budget set up?

After you've selected your target audience, you'll need to choose how much you want to spend on your ad.

When setting a budget, it's important to remember that this figure represents the maximum amount of money you want to spend. You can also set your budget as daily or lifetime:

Daily refers to a daily budget, so it's the average amount you'll spend every day.

Lifetime is a lifetime budget and is the most you will spend over the life of any ad set.

On the other hand, there are two fairly clear options for the price of your campaign.

If you want automatic pricing , your bid will be automatically optimized to get more engagement or impressions.

And for the second option, which is manual , you yourself can set the maximum price that these shares will reach in the bids.

It is essential that you understand that depending on the ad delivery option chosen, the price will be set by cost per impression or cost per click, which we explain below.
 
Cost per thousand impressions (CPM) means that an impression is the same as a view. This means that you will pay for every thousand times someone sees your ad on Facebook, whether in the news section on a computer or mobile device, or in the right column.

Cost per Click (CPC) refers to the option by which you will pay for each click made on our publication.