Sprout Social uses conversational marketing on X to respond to customer concerns and questions.

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Domino's lets customers order a meal by haiti b2b leads simply texting a pizza emoji to the company.

4. Sprout Social
When it comes to social media engagement, we understand how important it is to provide friendly, helpful and quick service. That’s why we use conversational marketing on Facebook and X with chatbots for direct messages.


On X, users can reach out and choose from a number of options for discussion, such as features or issues. On Facebook, we also offer several pathways for discussion. A key difference is that we also offer an option to talk to a human. This way, users decide if the chatbot can meet their needs. If not, they can go a step further and talk to one of our customer service representatives to discuss something more complex.

On Facebook Messenger, Sprout Social gives users the option to talk to a human or a bot.

We strengthen our market position with actionable intelligence we gather from the chatbot conversations. For example, if we notice a certain product question come up on the regular, we know it’s a product area we need to address.

5. Pfizer
Live events on LinkedIn are a great way to humanize the brand, answer people’s questions in real time and build authentic relationships. That’s exactly what Pfizer does on its LinkedIn channel, hosting a variety of LinkedIn Live events. Their topics range from healthcare trends and innovations to diversity and inclusion.