Identify your target users
Posted: Wed Jan 22, 2025 3:39 am
The cost per lead can be calculated using the following formula. Cost per lead = cost spent to acquire a lead / number of leads To determine the cost of acquiring leads and the number of leads, use data like the following: For measures implemented in the previous fiscal year: Calculated based on actual results For new initiatives: Estimate and calculate costs based on estimates and industry data Also, by dividing the cost per acquisition by the purpose of the measures, it will be easier for management to understand the intention of the budget allocation when you are going through the proposal.
Try dividing it into "attracting new leads" and "nurturing indonesia telegram data existing leads," etc. Also check out this article A must-see for those who want leads right now! Introducing 14 ways to acquire leads STEP 5: Allocate your marketing budget Finally, allocate your budget based on "cost per lead x target number of leads." Although it depends on the initiative, the cost per acquisition is often improved through the PDCA cycle, so it is recommended to allocate a slightly larger amount to it.
If you prioritize cost-effectiveness, you can decide the priority by comparing the cost per lead and LTV for each campaign. If you prioritize the number of leads, you should look at the expected number of leads. Also, when allocating a budget to a new initiative, we stop existing initiatives that are not producing much effect and allocate that amount to the budget for the new initiative. It is important to have some flexibility in your budget so that you can quickly switch to more effective strategies if the situation changes.
Try dividing it into "attracting new leads" and "nurturing indonesia telegram data existing leads," etc. Also check out this article A must-see for those who want leads right now! Introducing 14 ways to acquire leads STEP 5: Allocate your marketing budget Finally, allocate your budget based on "cost per lead x target number of leads." Although it depends on the initiative, the cost per acquisition is often improved through the PDCA cycle, so it is recommended to allocate a slightly larger amount to it.
If you prioritize cost-effectiveness, you can decide the priority by comparing the cost per lead and LTV for each campaign. If you prioritize the number of leads, you should look at the expected number of leads. Also, when allocating a budget to a new initiative, we stop existing initiatives that are not producing much effect and allocate that amount to the budget for the new initiative. It is important to have some flexibility in your budget so that you can quickly switch to more effective strategies if the situation changes.