Analyze the current state of your corporate website and understand the issues

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To create contact with a wide range of potential customers through BtoB The following four are typical measures for acquiring a wide range of potential customers in B2B. Let's take a look at the details of each one. Four measures to connect with a wide range of potential customers (web advertising, telemarketing, direct mail, and cold calling) Measure 1: Web advertising By placing your company's advertisements, you can generate connections through inquiries from a wide range of users who see them and access your website.


The most common types of ads include: Types belgium telegram data of web advertising Pay-per-click advertising Text ads displayed on search results pages If you can specify keywords that users who are likely to be interested in your company's products will search for, it will be highly effective. Display Advertising Advertisements displayed on websites and apps Advertisements are displayed that are linked to the content of the site or app, allowing you to reach users who are likely to be interested in your company.


Social Media Advertising Advertisements displayed on social media Advertisements that take into account the characteristics of users of each SNS will be highly effective. Video Ads Video ads displayed on YouTube It appeals to the user's visual sense and is therefore likely to create a strong impact. Transportation Advertising Advertisements displayed inside taxis, trains, buses, etc., and in stations It is said to be effective when you want to approach businessmen. Billboard advertising Advertisements displayed on billboards and digital signage around town The key to success is to consider the range of activities of the users you want to reach and place your ad in a place that is easily visible.