Influencer Marketing: Is It Worth the Risk?
Posted: Wed Jan 22, 2025 3:26 am
Influencer marketing has become the go-to strategy for most of the brands that want to increase their reach and engage customers.
In fact, 71% of marketers believe that the quality of customers and traffic they get from influencer campaigns is better than that from other sources.
However, this marketing strategy has its own set of challenges as well.
In this article, I’ll discuss some of the major pros and cons of influencer marketing. It will help you make informed decisions when running your next influencer campaign.
Let’s start with the pros.
Pros of Influencer Marketing
Influencers work hard to build a community of followers who trust their recommendations. They can help you promote your brand to their loyal audiences. They can also help you reach more people than you would on your own.
They Can Instil Trust in Consumers
63% of consumers trust what influencers say about a brand more than they trust the information provided by the brand.
What’s more?
40% of consumers start trusting brands because of an influencer.
When an influencer endorses your product, their followers are likely to bosnia and herzegovina phone number resource develop trust in your brand and act on their recommendations.
Influencers can help boost your brand’s credibility by posting authentic and genuine content about your brand.
They Can Impact Buying Decisions
Influencers can not only help you build awareness, but can also get consumers to convert into buying customers. You can find influencers by scraping Google, using different platforms and tools, and doing some thorough research.
When they share images or videos of them using your product, they provide social proof. Their followers are likely to trust and heed their recommendations and consider buying your product regardless of whether it is, for example, the sale of e-books, or some other service.
In fact, 71% of marketers believe that the quality of customers and traffic they get from influencer campaigns is better than that from other sources.
However, this marketing strategy has its own set of challenges as well.
In this article, I’ll discuss some of the major pros and cons of influencer marketing. It will help you make informed decisions when running your next influencer campaign.
Let’s start with the pros.
Pros of Influencer Marketing
Influencers work hard to build a community of followers who trust their recommendations. They can help you promote your brand to their loyal audiences. They can also help you reach more people than you would on your own.
They Can Instil Trust in Consumers
63% of consumers trust what influencers say about a brand more than they trust the information provided by the brand.
What’s more?
40% of consumers start trusting brands because of an influencer.
When an influencer endorses your product, their followers are likely to bosnia and herzegovina phone number resource develop trust in your brand and act on their recommendations.
Influencers can help boost your brand’s credibility by posting authentic and genuine content about your brand.
They Can Impact Buying Decisions
Influencers can not only help you build awareness, but can also get consumers to convert into buying customers. You can find influencers by scraping Google, using different platforms and tools, and doing some thorough research.
When they share images or videos of them using your product, they provide social proof. Their followers are likely to trust and heed their recommendations and consider buying your product regardless of whether it is, for example, the sale of e-books, or some other service.