Sprout Social’s recent Instagram takeover campaign for Adweek, hosted by jaydeipowell
Posted: Tue Jan 21, 2025 10:47 am
Sponsored content
A typical influencer-sponsored post is usually a photo, video or reel promoting your product to their audience.
These will usually be driven by the style of content the slovenia b2b leads influencer creates, but in-house marketers often work alongside an influencer to ensure brand alignment.
Sponsored Instagram post between elburritoman and myproteinkitchen on Instagram promoting Impact Whey Protein
Affiliate
Affiliate marketing works slightly differently. Instead of paying for a sponsored post, an influencer is paid based on a commission of the sales referred by the content they’ve created. This can be a more budget-friendly way of working with several influencers at once.
Skillshare’s affiliate marketing page, showing an example of how affiliate commissions work
An affiliate method can be a more accessible form of influencer pricing, but it’s worth noting that you may have to modify your affiliate rates based on the influencer you’re working with.
Influencer takeover
During takeovers, an influencer posts content on your main channel, rather than their own. This can be a way to refresh your strategy, but you’ll often need to work closely with the influencer to determine the goals and type of content expected.
An influencer takeover usually lasts a day, but can be longer depending on the needs of your campaign.
A typical influencer-sponsored post is usually a photo, video or reel promoting your product to their audience.
These will usually be driven by the style of content the slovenia b2b leads influencer creates, but in-house marketers often work alongside an influencer to ensure brand alignment.
Sponsored Instagram post between elburritoman and myproteinkitchen on Instagram promoting Impact Whey Protein
Affiliate
Affiliate marketing works slightly differently. Instead of paying for a sponsored post, an influencer is paid based on a commission of the sales referred by the content they’ve created. This can be a more budget-friendly way of working with several influencers at once.
Skillshare’s affiliate marketing page, showing an example of how affiliate commissions work
An affiliate method can be a more accessible form of influencer pricing, but it’s worth noting that you may have to modify your affiliate rates based on the influencer you’re working with.
Influencer takeover
During takeovers, an influencer posts content on your main channel, rather than their own. This can be a way to refresh your strategy, but you’ll often need to work closely with the influencer to determine the goals and type of content expected.
An influencer takeover usually lasts a day, but can be longer depending on the needs of your campaign.