Phases of developing a sales strategy
Market analysis : The company evaluates its market position, competition, customer needs and its own resources and capabilities.
Defining sales objectives : The company determines what results it wants to achieve, such as increasing the number of potential customers, increasing market share, or retaining existing and returning customers.
Choice of sales methods and tools : The company decides which methods and tools will be most effective in achieving its goals, for example, direct sales, Internet sales or cooperation with distributors.
Planning sales activities : The company develops a detailed action plan, taking into account the schedule, budget and responsibilities of individuals and teams.
Implementation of the sales strategy : The company implements the developed strategy, monitoring its effectiveness and making the necessary adjustments.
Marketing and sales strategy
Marketing and sales strategies are often confused, but they have different objectives and areas of action. However, both strategies are closely linked and work together to achieve business success. It is worth understanding the differences and similarities between the two and the importance of marketing strategy in sales.