The types of influencers listed here are not mutually exclusive, so a given user could belong to several of these types or just one. Depending on the influencer selected, you will need to request their metrics report showing monthly visits to their profile, CTR, etc.
Consumers
This can be anyone active on social networks, forums, etc. Their power of influence lies more in quantity than quality, such as comments or ratings on apps like El Tenedor or Just Eat.
Advocate
Or influencers “won” by your brand. These are the ones that every company wants, since they defend the values that characterize your brand and promote the qualities of your products/services without having any kind of agreement.
Brand Ambassador
Brand ambassadors. These are influencers to whom you grant malaysia whatsapp data the necessary authority to represent your brand . Any controversy that affects them will affect your brand, as the public will associate their image and values with your company.
Microinfluencer
In this case, you also formalize a contract with them to carry out actions with your brand or your products but, unlike the Brand Ambassador, these will be carried out on specific occasions.
Influencer or Celebrity
Unlike micro-influencers, these users have a number of followers that cause massive reach and actions.
Steps for effective action with influencers
The steps to follow , in general terms, to ensure that an action with influencers is successful are:
Defining the target audience you want to target is essential, as it will determine the type of influencer you want to target and the action to be developed. You can even direct the campaign to a specific target audience of the influencer's followers to optimize your investment as much as possible.
2nd. Design the brief for the influencer
It will include a very clear definition of the company, concept, guidelines, drivers… providing examples to support it. The definition should be as detailed as possible and should include the specific action to be carried out with the influencer and the KPIs with which it will be measured.
3rd. Roadmap
As with any type of action, scheduling and budgeting the steps to be taken is imperative, even more so in this case since time and budget will also influence the final choice.
4th. Control
In order to measure the impact achieved and the efforts undertaken, it is essential to have tools that evaluate the performance of the campaign with influencers for future strategies. In addition to these tools, influencers monitor their posts. It is essential to request these metrics to evaluate the performance of the action.
Actions with influencers are one of the alternatives that this new digital paradigm offers us , but this is worthless if it is not framed in a well-planned strategy in which there are other options that help connect with your clients.
The target audience you are addressing may still be the same as it was 20 years ago, but it is no longer where you saw it 6 months ago.