Contests and giveaways are powerful tools for driving engagement. Partner with influencers to run these campaigns, offering followers chances to win exclusive products or experiences. Provide special deals or discounts to the influencer’s followers. This creates a sense of exclusivity and urgency, driving immediate action.
Stay updated with trends
Keep up with new Snapchat features and trends. ireland b2b leads Early adoption of new tools can give your brand a competitive edge and keep your content fresh. Be aware of cultural and social trends that resonate with your target audience, and incorporate these trends into your content to make it more relevant and engaging.
Take CeraVe, for example. The brand leaned into Snapchat’s AR trends and partnered with Snapchat creators for a campaign to raise product awareness.
Creators used AR to “apply” CeraVe products on screen while explaining the product’s benefits to viewers in real time.
Dig into your native Snapchat analytics to see how your influencer campaign impacts real business results. Then, based on what you learn, iterate and improve your campaign strategy. Here’s what to do:
Run contests and giveaways
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