A study conducted by ITC and Velocify, Techsurance Marketing Revolution has extracted valuable insights into Marketing Automation for the Insurance sector. Some of the most interesting insights from this study include the following statistics:
71% of consumers who buy insurance use online services to get a quote.
62% of online insurance company customers get two or three quotes.
66% of online insurance buyers look for a lower price.
Consumers are using the Internet to compare quotes and find the best deal. However, the same study by ITC and Velocify highlights other additional results:
Insurance companies that invest more in marketing are more likely to see greater revenue growth.
Companies that sell more unique insurance policies are also more likely to spend more on marketing than those that sell standard policies.
Insurance companies that generate more leads are more likely to use marketing automation tools as a way to manage leads.
Marketing Automation in the insurance sector helps sell more policies than if processes are not automated.
Marketing Automation Strategies for the Insurance Sector
Now that you have an idea of the value that automation has for companies in this industry, all that remains is to implement Marketing Automation strategies for the Insurance sector. And there are different options for this.
1.- Create more personalized experiences
Marketing Automation for the Insurance sector dynamic content
Consumers are expecting personalized experiences from brands. country code philippines mobile In fact, according to a Salesforce study , 52% of customers are likely to switch companies if they don't personalize communications.
Reaching consumers with personalized messages can seem like a difficult task. But that's where Marketing Automation for the Insurance sector comes into play.
Based on behavioral triggers, such as when a returning user downloads a guide to buying a life insurance policy, marketing systems can perform automatic follow-ups. From there, a thank-you email would build on that relationship with the customer. And it would also include a related, personalized offer.
Custom forms for capturing clients are one of the best tools for personalizing content. Thus, as you collect the most valuable data from each user, you can deliver the most relevant information to each one through dynamic content .
This is precisely the type of content that can help you stand out. Keep in mind that implementing dynamic content experiences on the web is an often overlooked method for creating personalized experiences.
2.- Email marketing is an essential channel
Marketing Automation for the Insurance Sector Database