Tips on how to measure the success of storydoing
Posted: Tue Jan 21, 2025 10:14 am
Measuring the success of storydoing is essential to assess the impact of actions and ensure alignment with the company's objectives. Different metrics can be used to measure the results of this strategy. Check out the main ones:
Customer engagement and retention
Engagement is a key indicator for understanding how customers are interacting with storydoing actions.
To do this, analyze metrics such as:
participation in events or workshops fronk oil email list promoted by the company;
level of interaction on digital channels, such as comments, shares and brand mentions;
customer retention rate, indicating whether the experience provided resulted in greater loyalty.
A high engagement rate reflects that the company's actions are resonating positively with the audience.
Satisfaction and loyalty
Customer satisfaction is a critical metric for assessing the impact of storytelling. Tools like NPS ( Net Promoter Score ) surveys help measure whether customers are satisfied and would recommend the brand to others.
To measure customer satisfaction:
conduct satisfaction surveys after significant events or interactions;
analyze the frequency of positive feedback and customers’ willingness to recommend your company;
monitor repurchase rates and contract duration in case of B2B partnerships.
These metrics indicate how much storydoing contributes to consolidating relationships with customers.
Conversion rate into participating shares
One of the goals of storydoing is to turn customers into active participants . Evaluate the success of your actions by measuring the conversion rate.
To get this metric, know:
how many customers participated in actions such as workshops, interactive events or product tests;
the impact of these actions on closing deals or expanding existing contracts;
membership fees for co-creation programs or collaborative initiatives.
This data shows whether the experiences created are generating concrete results for the company.
Customer engagement and retention
Engagement is a key indicator for understanding how customers are interacting with storydoing actions.
To do this, analyze metrics such as:
participation in events or workshops fronk oil email list promoted by the company;
level of interaction on digital channels, such as comments, shares and brand mentions;
customer retention rate, indicating whether the experience provided resulted in greater loyalty.
A high engagement rate reflects that the company's actions are resonating positively with the audience.
Satisfaction and loyalty
Customer satisfaction is a critical metric for assessing the impact of storytelling. Tools like NPS ( Net Promoter Score ) surveys help measure whether customers are satisfied and would recommend the brand to others.
To measure customer satisfaction:
conduct satisfaction surveys after significant events or interactions;
analyze the frequency of positive feedback and customers’ willingness to recommend your company;
monitor repurchase rates and contract duration in case of B2B partnerships.
These metrics indicate how much storydoing contributes to consolidating relationships with customers.
Conversion rate into participating shares
One of the goals of storydoing is to turn customers into active participants . Evaluate the success of your actions by measuring the conversion rate.
To get this metric, know:
how many customers participated in actions such as workshops, interactive events or product tests;
the impact of these actions on closing deals or expanding existing contracts;
membership fees for co-creation programs or collaborative initiatives.
This data shows whether the experiences created are generating concrete results for the company.