The company regularly collects social media

[md.a.z.i.z.ulha.kim4]

However, after the COVID-19 pandemic, which had a major impact on people staying at home, the company has shifted its policy to promoting multi-brand development x OMO from 2023. Since then, the company has launched "Shiroishi Confectionery Shop" (October 2023), which develops a story-based world view set in a fictional patisserie, and "caica" (February 2024), which was the company's first brand created from the response to test sales. This "Tokyo Senbei" is the company's ninth brand after "caica," and it is the company's first attempt at rice snacks.


In developing the new brand, trends and online word-of-mouth information, and has identified a need for sweet and salty sweets. As an "evolved rice cracker," the company will incorporate modern elements in terms of iraq whatsapp number data taste and design into the good old "rice cracker." At launch, the lineup will include 3 items and 7 SKUs for "Senbei Sandwich," 5 items and 6 SKUs for "Fukiyose," and 1 item and 2 SKUs for Arare.


As "snacks that go well with any drink," they are intended for use in a variety of situations, not only as tea snacks but also as snacks to go with alcohol. The main target of the new brand is BAKE's customer base and the purchasing demographic of department stores: people in their 30s to 50s. In addition, from the perspective of the worldview and price range, women in their 20s will be the sub-target. Satoshi Baba, head of the brand strategy department, said, "We want to grow this into the second pillar of Tokyo souvenirs after PRESS BUTTER SAND.