Influencers will seek pay transparency
Posted: Tue Jan 21, 2025 10:08 am
But as brands recognize the role influencers play romania b2b leads in modern marketing, influencers are (rightfully) demanding fair and equitable compensation. The online conversation about pay transparency was fueled by the COVID era, when influencer labor was largely legitimized. The hope is that brands will fill gaps in compensation for women, BIPOC and LGBTQIA+ influencers that have existed for the past two decades.
Lorenz explains it like this, “There will probably never be standardized rates for the industry. That’s like asking for all ads to cost the same. But pay transparency should be the norm. Remember that any piece of communication you share (contracts, proposals, etc.) can end up going viral on social media. Expect your interactions to be screenshotted out of context and shared online.”
If you wouldn’t be proud if those communications were seen, you should rethink your payment structures.
AI will refine influencer content creation
While data from Sprout’s Influencer Marketing Report points to 37% of all consumers being more interested in brands that work with AI influencers, Lorenz speculates this is a passing fad. She explains, “We already have faceless influencers. They’ve been around for a long time. What people want online is reliability—AI influencers don’t engender trust. Humans do.”
A TikTok from Taylor Lorenz about the new social media trend featuring AI-generated robots doing labor typically reserved for humans
Yet, AI does offer something that will be invaluable to influencers: It makes extremely high quality content easier to produce. Tools like Jasper and Writer make it easier to write and edit posts and captions, while Wondershare Filmora and Descript speed up video editing. “What AI does very effectively is lower the barrier to content creation so influencers can create better content with less effort. The tools are getting more accessible every year. More and more high quality content is going to continue to shift the landscape because of that,” says Lorenz.
Lorenz explains it like this, “There will probably never be standardized rates for the industry. That’s like asking for all ads to cost the same. But pay transparency should be the norm. Remember that any piece of communication you share (contracts, proposals, etc.) can end up going viral on social media. Expect your interactions to be screenshotted out of context and shared online.”
If you wouldn’t be proud if those communications were seen, you should rethink your payment structures.
AI will refine influencer content creation
While data from Sprout’s Influencer Marketing Report points to 37% of all consumers being more interested in brands that work with AI influencers, Lorenz speculates this is a passing fad. She explains, “We already have faceless influencers. They’ve been around for a long time. What people want online is reliability—AI influencers don’t engender trust. Humans do.”
A TikTok from Taylor Lorenz about the new social media trend featuring AI-generated robots doing labor typically reserved for humans
Yet, AI does offer something that will be invaluable to influencers: It makes extremely high quality content easier to produce. Tools like Jasper and Writer make it easier to write and edit posts and captions, while Wondershare Filmora and Descript speed up video editing. “What AI does very effectively is lower the barrier to content creation so influencers can create better content with less effort. The tools are getting more accessible every year. More and more high quality content is going to continue to shift the landscape because of that,” says Lorenz.